Kids nutritional vitamins are supposed to be healthy, right? Well then, what’s occurring with Flintstones Nutritional vitamins, which proudly claims to be “Pediatricians’ #1 Alternative”? Produced by the worldwide pharmaceutical company Bayer, this wildly profitable brand contains a stunning checklist of unhealthy substances, together with:
Coal tar artificial coloring agents (FD&C Blue #2, Red #40, Yellow #6);
Hydrogenated Oil (Soybean);
GMO Corn starch;
On Bayer Health Science’s Flintstones product web page designed for healthcare professionals they lead into the product description with the following tidbit of data:
“82% of youngsters aren’t consuming all of their veggies*1. With out sufficient vegetables, children will not be getting all the vitamins they want.”
References: *1. Lorson BA, Melgar-Quinonez HR, Taylor CA. Correlates of fruit and vegetable intakes in US children. J Am Diet Assoc. 2009;109(3):474-478.
The implication? That Flintstones nutritional vitamins someway fill this dietary void. However let’s look a bit closer at a few of these presumably healthy substances…
Aspartame is an artificial mixture of the amino acids aspartic acid and l-phenylalanine, and is understood to transform into extremely poisonous methanol and formaldehyde within the body. Aspartame has been linked to over forty adverse health effects within the biomedical literature, and has been proven to exhibit each neurotoxicity and carcinogenicity. 
What business does a chemical like this have doing in a kids’s vitamin, particularly when non-poisonous, non-artificial non-nutritive sweeteners like stevia exist already?
Next, let’s look closer at Cupric Oxide, 2mg of which is included in every serving of Flinstone’s Full chewable nutritional vitamins as a presumably ‘dietary’ supply of ‘copper,’ supplying “100% of the Every day Value (Ages 4+), according to Flintstones Nutritional vitamins Web page’s Dietary Data. 
However what’s Cupric Oxide? A nutrient or a chemical?
According to the European Union’s Harmful Substance Directive, one of many predominant EU legal guidelines regarding chemical safety, Cupric Oxide is listed as a Hazardous substance, labeled as each “Harmful (XN)” and “Dangerous for the environment” (N).
Consider that it has industrial functions as a pigment in ceramics, and as a chemical within the manufacturing of rayon fabric and dry cell batteries. In could also be technically right to name it a mineral, but should it be listed as a nutrient in a kids’s vitamin? We think not.
A widely known side effect of utilizing artificial dyes is attention-deficit hyperactivity disorder.
There’s additionally indication that the neurotoxicity of artificial food coloring brokers enhance when mixed with aspartame,  making the mixture of elements in Flintstones much more regarding.